I have conducted multi-phase, multi-national marketing communications assessments and brand image assessments for a large computer manufacturer and service provider. Additional projects include assisting to launch national lifestyle magazines and books. I have conducted pricing models in the chemicals industry to understand price elasticity and premium pricing for low VOC products. I conducted a complex conjoint analysis to determine appropriate feature/benefit mix for new software. Developed unique new product development analyses for concept acceptance and direct marketing success exepctations.