I help businesses make confident decisions with data-backed research — market sizing, competitor benchmarking, customer segmentation, and pricing analysis, delivered through clear reports and decks you can act on immediately. Using tools like SPSS, ANOVA, and Chi-square testing alongside frameworks like the Business Model Canvas and Jobs-to-Be-Done, I turn raw data and market signals into insights that hold up under scrutiny — not just charts, but a clear story of what to do next.
Recent work: led a full market research capstone on pricing strategy for a Chennai co-working space, benchmarking live competitor data across five market players to inform a data-driven pricing recommendation.