We can design the perfect buyer persona for your brand, using our media intelligence data. A buyer persona is essential in marketing nowadays - it helps you understand your customers' behaviour, tastes and habits. Many inbound and content strategies are based on the characteristics of a buyer persona. In order to overcome this waste of time and money, Odience developed a buyer persona creation feature that infers its properties by real people on social network. Those people are relevant and related to the brand, since their conversations match its most important topics, and thus our personas are based on sound, verified, transparent data.