Main focus: Specialising in China business strategy, strategic planning, China business development & management, China business start-ups, Chinese culture, China marketing strategy, marketing research & surveys, marketing & sales consulting, marketing management, market planning, project management. Professional background: More than 10 years of experience in business strategy, strategic planning, business development & management, the funder of 4 companies; the Co-funder and shareholder of 6 companies. Over 12 years of experience in business start-ups, marketing strategy, marketing research & surveys, marketing & sales consulting, marketing management, market planning, project management, online marketing.