Successful businesses are generally those that identify these customers, build relationships with them and work to bring in new customers with a similar profile.understanding your customers helps your planning. You can predict what they will buy, and estimate how much stock you need. Linking customer management to purchasing can dramatically improve profitability.Understanding your customers helps you to sell more. The more you know about them and their needs, the easier it is to identify opportunities to sell them new products and target them with appropriate offers.If your small business needs a boost to the bottom line maybe it is time to review your sales and marketing strategy and come up with a plan to gain ground on your competitors. A good way to start is by breaking down the term "sales and marketing" into discrete, manageable elements. You end up with a checklist that can be reviewed in order to prioritize areas needing improvement - a checklist that will serve as the groundwork for an effective marketing strategy. For consultation on how to create an effective and efficient marketing for your produt or businessfor your business an the same time generate a high profitability for the busines, you can call on me to give you my utmost best..