Creating content on the calendar then put on the google slides to be scheduled and posted on different social media platforms (Facebook, Twitter, Instagram, and LinkedIn). This way it would be easier to monitor and track the contents or if there would be an issue later on. Scheduling posts ahead of time saves time for a busy client. It allows you to reach your target audience at the times they're online. It essentially letting your followers know what to expect from you. It builds a consistent experience for your audience. Posting more consistently can also help with your daily engagement