The main objective is to develop a professional long-term relationship with the client(s), thereby developing efficiency and bringing value through effective services. 1. The main focus is on helping the clients by providing effective documentation and course ware that supports their products, processes and software applications 2. The professionals have the knowledge and experience to make a difference, whether it's customer-facing product documentation, internally-focused process documentation or custom training materials for your company's customers or employees 3. Focus on the main objective, while not missing the critical details