SaaS application that enables content-rich 1:1 sales communications between a seller and a customer. As part of this project, designed, developed and deployed following components using Microsoft Technologies (mentioned under Technical Skills). Extensively involved in all three layers of application. Created a new feature to manage contacts, lists & preferences Created a new application to manage subscriptions Enhanced the control that was used to select contents while authoring message Enhanced sharing workflow and provided several advanced options Created a feature to allow extended personalization of content for recipients, staging messages and processing messages asynchronously Created a new application to provide various manager level reports Created a feature to expose reporting in mobile web application Enhanced application to include option to create and manage hierarchies Created SSIS packages to generate custom outbound feeds Several other enhancements and support tasks