-  Gather competitors' information and market research and recommend marketing strategies to counter off-set competitor marketing moves based on learned trends.-  Plan and effectively execute a social media strategy, as well as setting objectives and direction for generating demand for our products through audience identification.-  Develop content strategy for any new products coming up.-  Responsible for revising and proofreading the catalogues of all products.-  Brainstorm and come up with different social media campaigns and creative growthideas.-  Creating and implementing monthly plans with social media content, briefs, creativevideo contents and ad campaigns.-  Regularly researching for models, influencers, and content creators for social mediachannels.-  Converting raw material of photo sessions into posting material for our social mediaplatforms.-  Coordinating with other teams/departments to get tasks done within a certain timeline.-  Revising content (photos, videos and written content) before publishing on website andsocial media.-  Measure, analyze and report content performance of all digital channels.-  Manage the full process of developing and updating the website structure, whilecooperating with concerned teams (copywriters, graphic designers and developers).-  Use SEO best practices to generate traffic to our site.