In my opinion, the most valuable skill every person should possess in the realization of oneself as a specialist in any profession is creativity. Being a translator, content writer or copywriter it is necessary for me to use a creative approach in carrying out the tasks. Creativity has no boundaries; thereby it provides us with space for boundless development. In translation creativity helps to formulate an idea, to understand the foreign language from the inside. For the content writer or copywriter, creativity is one of the “must-have” skills, without which it would have been impossible to create the content.