"If you want to be a good writer, you must do two things above all others: read a lot and write a lot" - Stephen King. Writing or expressing is a two-way idea - one writes what's in one's mind to reach another's mind, touch the heart and move the soul into action or more thought. Language is a beautiful thing. Written or spoken word does only about 20% of the communication, the emotions and composition are the core. Even an extempore performance is made up of passion and confidence to make it powerful. Imagine what an iota of planning can do to increase the impact. In today's world of instant communication, reaching out to the right audience in the right manner at the right time is of paramount importance. It is our responsibility as writers and publishers to make optimum use of the medium to put forth what people need. Thus, effective writing, as always is a perfect combination of content, confidence and connect. And I am a blend of all the three factors.