Writing is a dream job, but not for everyone. Some writers are hired to write product descriptions for catalogs, and some turn out to be J.K. Rowling. Unfortunately, however, most writers have a better chance of writing product descriptions than they do of becoming best-selling authors. 2. Successful content writers don't pick random subjects. Understand their audience. Marketers call it creating a "buyer persona." If you know who your readers are, you can write what they want to read. You write for your audience. Not for yourself, not for your company, not for your brand. Perform keyword research. Buzzsumo.com showed that “content writing” is a better keyword than “content writer,” which is what led to a title change. The site also revealed that writing how-to posts are popular. One by Neil Patel on how to come up with topic ideas was shared nearly 16,000 times. (swoon) Check out the competition. What successful content are others in your industry sharing? A competitive content audit gives you a ton of information. Not just about what your competitors are sharing, but who is linking to their content, blogging about it, tweeting it out and posting it elsewhere. Craft a snappy title. After you have keyword, competitor and reader knowledge, take your time, choose your subject and craft a title that will interest readers. The title compels people to read. . . or not. The most important words on your post are the title and the meta description. 3. Successful content writers are original. It's your reputation. Every post with your name on it should be original. That probably sounds crazy, with all the tens of thousands o