Research industry-related topics (combining online sources, interviews and studies) Write clear marketing copy to promote our products/services Prepare well-structured drafts using Content Management Systems Proofread and edit blog posts before publication Submit work to editors for input and approval Coordinate with marketing and design teams to illustrate articles Conduct simple keyword research and use SEO guidelines to increase web traffic Promote content on social media Identify customers’ needs and gaps in our content and recommend new topics Ensure all-around consistency (style, fonts, images and tone)