Content needs to be a lot of things. Descriptive, relevant, informative, SEO-friendly, and thought-igniting being some of the many elements. After having worked with 400 + clients, having written for Indian and international print magazines and online publications, and having bagged many by-lines, I am confident to say that I understand the content and how it can be an effective tool for marketing. Here’s what I can help you with.
- Content for your new/existing website: If you are new to a business, your website needs to be perfect before you introduce your business to the world. In case you are revamping your old website, the new version should be value addition. From webpages to banner content, to blogs, to meta descriptions, you can leave et al on me.
2. Blog Writing: To ensure your website is ranking well at all times, blogs are inevitable. These blogs could be about your business, your industry, your challenges, your accomplishments, your customers, or anything under the moon that is relevant to your work. This not only engages existing customers and attracts new ones but also keeps you on the top pages of Google.
3. Press Release/ Public Relations: If your business is at a stage where the media wants to feature it, the right press release or an article written with the correct narrative can do the trick. It is not always that media organizations notice your brand but sometimes your content forces them to notice you and talk about you. I can help you with event press releases, business profiling stories, founder profiling articles, and other out-of-the-box pieces of content that are unique and news-worthy.
4. Social Media Content: Ever wondered why a business has 500 followers and its competitor is leading with a whopping 5,000? Well, it is all about content. On social media, it is not only about writing effective captions but what’s going in your post, video, reel, or story plays a vital role.