Requires Crafting Captivating Content to grab the attention of the reader and convert the lead into a potential buyer. Your Whole copy is based on 4 main points of hook, problem, solution, and action. You hook the reader into reading your Copy, then shifts their attention towards the problem they are currently facing with the business due to their un engaging content, and presents them with a solution to your problems. And lastly recommending the action to take to overcome it.