engaging a content writer puts you in contact with some of the best wordsmiths in the business. you can engage a freelancer content writer who specialises in just about every area. content is the king’. don’t dismiss this as a cliché in the world of content marketing as the possibilities with content marketing are immense. a well-executed content marketing strategy can drive tons of traffic to your website. if you are working on an seo campaign it can fall flat when not complemented by quality content.