Researching industry-related topics (combining online sources, interviews and studies). Writing clear marketing copy to promote our products/services. Preparing well-structured drafts using Content Management Systems. Conducting in-depth research on industry-related topics in order to develop original content. Developing content for blogs, articles, product descriptions, social media, and the company website. Assisting the marketing team in developing content for advertising campaigns. Proofreading content for errors and inconsistencies. Editing and polishing existing content to improve readability. Conducting keyword research and using SEO best practices to increase traffic to the company website. Creating compelling headlines and body copy that will capture the attention of the target audience. Identifying customers’ needs and recommending new content to address gaps in the company's current content.