In my full-time job, I write promotional messages that are sent to hundreds of thousands of customers. I know how to tweak texts to increase purchases by at least 30%. I love copywriting and I wish I had to do even more of it at my job! I am a former Fulbright scholar and I have an MBA from an elite Business School, the one at Emory University. I scored at the 99% percentile in the Verbal section of the GMAT, a standardized test for aspiring MBA students. I am also a student of the human brain and how it works. I apply learnings from hypnosis and neurolinguistic programming when writing or editing copy.