Writing sales copy is, I strongly believe, the focus point of each writer. I have had the chance to work as a full-time copywriter in an ATL-BTL advertising agency.
Working for a high profile Romanian client, I've learnt to master various types of copy: claims (including call to action), advertorials, consumer activation mechanisms, product descriptions, brand manuals and many more. All these were developed for 5 drinking products, that used 5 different tones of voice.
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