Some of my training was acquired through the prestigious AWAI copywriters school in the USA and at the metaphorical feet of the likes of Howie Schwartz, Frank Kern, Frank Halbert and Michael Masterson. While those names might not mean much to you? ..they are some of the giants in direct response copywriting and are my idols. I learnt from the best of the best and have been polishing my skills, on and off, for the last ten+ years.