Basic discipline: writing/conceptualizing advertising/marketing communications.
Long involvement with B2B environment, and
IT industry - special affinity for industrial/intermediary products & services.
I am a professional writer, editor and planner for publishing, academic and business documentation, direct marketing and advertising; and, script and content writer and planner for documentary and corporate films, video and multimedia presentations.
I have been at work since 1967, starting as copywriter in advertising, rising up the ranks for about 7 years, and writing mainly for print media. Thereafter, I branched out into all these other forms of writing and editing, sometimes as a freelance and at other times in organisations.
I continue to work out of India, for local, national and global clients.
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