With 5 years experience as a copywriter, and 4 before that as a Marketing Associate with stockbroking firms, I have had the opportunity to work in fast-paced environments as both client and agency. These experiences have provided me clear perspectives on the needs and requirements of both parties. My expertise is in campaign and advertisement copywriting - right from the conceptualisation of themes, taglines and copies to project proposals and executive summaries. I enjoy writing corporate profiles as it gives me the chance to get to know my clients better. The pen is mightier than the sword, and thus, the writer than a samurai. I believe well-written copy draws attention much quicker and remains imprinted in memories much longer than any other methods of advertising. This is something I am constantly striving for my clients. My attitude towards my work can be summarised by the lasting Lexus slogan: The relentless pursuit of perfection. I am a copywriter. My forte lies solely i