In this over saturated, 500 TV channels, e-mass, twittered world -you need concise, clear copy that moves your offer beyond the clutter to the top of mind of your prospects and customers.In this global gotcha economy you need guerrilla marketing ideas that afford you the ability to stay afloat in the changing environment.In a world that moves beyond light speed, you need fast work and even faster problem solving.In search engine overload, you need relevant and well researched articles that will move up your page rank while keeping surfers on your web site.Plus, once you've operated from inside a business as I did as a Director Of Database Marketing in the '90's, you learn firsthand how every facet of everything a company says and does has to be integrated, lock step into the advertising, marketing and public relations if you want to achieve consistent results.