Core skill sets: Web Copy, Case Studies, Email Campaigns, Sales Letters Do You Understand the Importance of Headlines? John Caples, the legendary advertising expert, said the headline is the most important element in most advertisements. If your copywriter doesn't provide you a powerful headline that will rock your prospect back on his heels, then he isn't much of a copywriter. The reason is this: if you don't grab your prospect with a powerful headline, chances are he's not going to stick around to read the rest of your offer. Another important aspect of copywriting is telling the story. And that's what I'd like to do for your business. I over-deliver value when I provide copywriting services for my clients. I am thorough and hard-working. My focus is on learning as much about your product or service as I can, then researching the industry, the competition, and any market analysis I can find. All of this leads to writing a quality piece that will bring you new business. I work wi