The widespread use of the internet transformed marketing. In the past your campaigns were delivered via newspapers, TV, radio, magazines and mailed pieces. Today it's email, web sites, social and mobile messaging. Today's copy writer has to produce copy optimized for the delivery channel. My typical client needs their message tailored for delivery via email, web pages, facebook, twitter and mobile. Of course I still produce copy for printed and mailed pieces. When planning your campaign we also have to anticipate the device your target prospect will be using. Your web page has to be optimized for small phone screens as well as larger laptop and desktop monitors. I have planned for and designed dozens of multi channel and integrated campaigns. I understand what it takes to write different versions of your message for maximum impact for each channel. I can help you beginning with the market and product research and walk you every step of the way to delivery of your campaign. I can even assist with analysis of your campaign data to monitor it's effectiveness.