An objective description.

-It has the worldwide news.

-So simple and informative words.

-The first for the latest news.

Considering the consumer is what copywriters call "creating an avatar." Spend time researching the ideal buyer – who that is and what triggers a sale. Look at industry data and demographics, and how your products and services fulfill that consumer's need. To understand the buyer's profile means you need to consider everything from the consumer's need to budget considerations. For example, new mothers might need a revolutionary baby bottle cleaner but not every new mother has unlimited financial resources for every new product that hits the market. 

Consumers can listen to facts all day and still not buy, even if the product or service makes logical sense. To generate sales, ad copy must evoke a visceral emotional response. This means that ads must target emotions such as fear, anger or joy. Consumers take action on these emotional triggers, and then they justify those actions by reminding themselves or others of facts and of the logical ideas behind the product or service.