Copywriters create content that persuades readers to take action, whether it's making a purchase, signing up for a newsletter, downloading an eBook, or any other desired outcome. As such, I typically use persuasive language, storytelling techniques, and psychological triggers to influence reader behavior. In terms of digital marketing, copywriters often need to optimize their content for search engines (SEO). This involves incorporating relevant keywords naturally into the copy to improve search engine rankings and increase organic traffic to a website, a skill i have honed by completing a Google course in digital marketing.