Words. Words have power. And words in the hands of a master, like Excalibur wielded by King Arthur, are infinitely powerful. With words, I cut through barriers that keep your prospects from taking that final decision, decisions that will keep you smiling to the Bank. I have a degree in Civil Engineering, 12 years experience in Banking and Finance and a passion for writing. Passion fuelled by a lot of reading. My style is concise yet insightful with some humor when appropriate. I have produced excellent results in writing blog articles that sizzle, landing pages that grab visitors attention, email copy that converts and product descriptions that sell amongst others. It’s your business, and I aim to understand it and write your sales to the moon if given the chance.