If you have a product or a service you want to promote you reached the guy you need. Always working on an insight, first of all I start by identifying and understanding the target in order to find the right approach for your problem. What you'll get from me is a chance to get into the consumer's mind and heart. And the key for that is not just the slick copywriter words but the right idea and concept to win the consumer for your brand. Because what I believe in is that the best advertising is the one that doesn't look like advertising.