I am a freelance Art Director and Integrated Designer with 7+ years of experience in the Marketing & Advertising industry and I love connecting brands with people. I do this by conceptualising and crafting unique brand creative across platforms. I am capable of leading a creative project throughout the entire process, from concept to realisation. My expertise includes various aspects of art direction from photography, video & animation to full design for digital, social, brand identity and print. I have developed integrated campaigns across digital and print for a variety of global accounts, my portfolio includes a variety of projects, from classic print adv to BTL shopper marketing. My knowledge and skills make me capable of developing a project from the brief to the final implementation. I am equally comfortable generating ideas and creating pitch concepts as well as delivering hands-on design executions to the highest industry standards. I love to tackle a creative brief and to come up with responses that are relevant, on-brand and beautiful. I develop concepts for photographic and video shoots and art direct on set, in studio and on location. A problem solver by nature, I get excited when an integrated campaign comes together and works its magic.