I have a unique background; educated and trained in creative writing with the past ten years spent as a direct manager in a thriving and intense retail environment. Three years ago I launched my freelance business, working with select clients in my spare time. Around that same time I decided to pursue a lifelong passion of sports journalism. With little training in the field, I networked and developed my knowledge base and ability, climbing ladders each season. This past year, I spent the entire 2010 football season as the primary freelance writer/contributor for the NFL football franchise, the Atlanta Falcons. While with the Falcons I received real-life experience using interactive web-publishing and content creation tools. The use of social media tools, specifically Twitter and Facebook, helped create a transparent atmosphere for the fans of the team, bringing them closer to the team than they've ever been. I reached this goal while working my full-time management-based job. My am