The two skills that set me apart from other professional writers are:Audience AnalysisI believe the most important step in professional writing is a comprehensive audience analysis. It is necessary to take into consideration the base knowledge and technical savvy of the reader to avoid producing a document that is either too advanced or too simplistic, as neither is very likely to be useful. The biggest challenge in professional writing is stepping back and looking at a task from the user’s point of view. Assessing the vocabulary and skill-level of a reader prior to any writing produces the most effective documents.BrandingBranding is a concept that might seem trivial to some but is actually very effective. The reason for this is really quite simple… people trust what they recognize. It’s true for everything from laundry detergent to fast food to professional documents. One of the first questions I ask a client before I begin any writing project is, “Do you ha