I've worked in every medium, across the spectrum of business, from General Foods and American Express to KPMG and Sun Microsystems. I wrote a line/concept that became known by an entire generation of teens "Snap Into A Slim Jim". I have launched/propelled many successful brands including Slim Jims, Bed Bath & Beyond, VTech, Konica Film, Mandee (women's clothing), and others. I've written literally thousands of TV/radio commercials, from irreverent or understated humor to the emotionally charged to the perfectly solid and straightforward. Along the way I have won many major awards. That and a token will get me uptown. My strength is to come up with interesting, captivating ideas that attract readers/viewers/listeners.  My copy is always engaging and compelling, but never at the expense of getting the basic point and information across.  There are plenty of writers who can write solid body copy or scripts; it's a rare writer who can do it in a way that keeps peop