Custom CRM for Real Estate Agency
*Client Requirement:*
A real estate agency faced inefficiencies due to manual lead distribution, opaque commission , and slow deal closures. They needed a CRM system to automate lead allocation, improve sales team coordination, and increase conversion rates.
*Our Responsibilities:*
We developed a PHP + MySQL custom CRM with automated lead assignment, commission , client interaction history, sales dashboards, and follow-up automation. Responsibilities included role-based , reporting configuration, and staff training.
*Technical Execution:*
The CRM automated lead allocation rules, tracked every client touchpoint, and generated real-time sales performance reports. Integration with mail and notification systems ensured no leads were lost, and secure database design maintained sensitive client information.
*Results:*
• 38% faster deal closures
• Transparent commission model
• Improved internal coordination
• Increased lead conversion
*Psychological Trigger:* Transparency + Faster sales cycles + Operational control