Madinah S. Ali is founder and president of MSA Global Advisory Group (MSA Global) (MSA Global), which is an emerging contact center provider with onshore, near-shore, and offshore capabilities. MSA Global provides global customer care solutions in the areas of help desk, customer support, and market research. MSA Global consulting practice focuses on assisting corporations with cost effectively outsourcing their critical business processes, as well as providing third party quality assurance audits for call centers.