A magazine company includes subscription postcards in its publications as well as direct mailings to prospective subscribers. Data entry operators process the new subscriptions by entering the subscriber's name, address, and other details, into the magazine's subscription fulfillment system. The fulfillment system cues the operator to complete information such as the subscriber's name, into various data fields. Once the information is entered into the data fields, it is incorporated into the publisher's subscription system so that the new subscriber receives the next issue of the magazine