With over 15 years of experience in major retail and service industries, I have worked in various areas, including commercial planning, strategic planning, market intelligence, and business. Currently, I am working as a Data Scientist in the Competitive Intelligence cell at Cogna. My main contributions include: • Data Transformation and Statistical Analysis: Responsible for the development and implementation of advanced data analysis strategies, using techniques such as clustering, prediction, segmentation, classification, and regression. Studies focused on the expansion of educational hubs, allowing for precise identification of market opportunities and optimization of operations with the aim of generating clear and effective insights that influence decision-making. • Technological Proficiency: I use a wide range of tools and languages, including SQL, Machine Learnin