I have experience in segmentational analysis and reporting for Google Analytics data. I have also expert-level knowledge on statistical methods, such as Bayesian inference, that are useful in making deductions from data. Some of the other analytics tools or stacks I've used or tried: Optimizely, Maxly, Kissmetrics, Crazy Egg, Hotjar. I can help your business in the following aspects: - Helping early-stage SEO by finding out which keywords bring the most converting clicks - Paid marketing and e-mail marketing conversion analysis, calculating cost-per-action for different channels - CRO by testing the design elements, content, and funnels