Developed landing page content, SEO keywords,PPC, valuable flyers & info graphics for client’s media promotion. Developing & managing website, thereby hence performing digital marketing strategies to rank the website on search engine’s top pages. Content Management – Devising the content strategy and managing the process of revamping and updating onsite content, including news, blogs, program notes, communication with prospects and customers and any type of content that goes live. Lead Generation - Creating on-going lead generation across websites to support the e-commerce sales momentum. Monitor the client's website performance on metrics like website Google Rank, other rankings, bounce rate, load time, traffic etc. Devising the SEO strategy, undertaking Keyword research and developing SEO content. Conduct keyword research, build campaigns, write ad copy, manage bids and regularly optimize campaigns. Tracking of Google ranking, analyzing Google Analytics data and maintain Google Webmaster Console. Leverage paid & drip email campaigns to generate opportunities for client.