I'm a cat. And that's not just because I once had the tendency to purr like a cat whenever things went my way, it's the curiosity, infinitely fueling my unorthodox approach to marketing and advertising. My understanding of human needs and wants I believe gives me an edge in bringing ideas to life and making every single person an integral part of that idea. So I know at this point you're asking, so what exactly do you do Mr. Snuffles? Well, I'm a Youtuber, a podcast host, a copywriter, a Viner. Content is my forte. I, however, have ventured into digital media buying, largely by disseminating data myself instead of relying on online tools. How has this helped? well, once you understand actions and reactions of a media campaign, you build better campaigns and become better. A parting shot. We are all cats, the difference is where we are relative to the box.