We’ve been hearing SEO is dead for about as longs as we’ve been doing SEO. The work has changed a lot, but SEO matters today got ethe reason it always has search is where most customer journeys begin, it’s often where they end and it’s usually a big part of the middle. SEO throws up new technical challenges all the time, from algorithm changes to the impacts of voice and AR/VR. And a good SEO agency naturally lives and breathes the technical stuff. Ranking matter, but SEO is not just about what ranks where. It’s organic marketing - it’s about how content, user experience, and earned media combine to make your brand discoverable and attractive to your audience. That kind of holistic thinking demands not a technician, but a partner - which is exactly what I strive to be.