A digital marketing expert is a professional who has expertise in using various digital platforms and channels to promote products or services of a business. Their job is to create and execute digital marketing strategies that effectively reach and engage the target audience, increase brand awareness, drive website traffic, generate leads, and ultimately, boost sales and revenue.

Digital marketing experts are proficient in a wide range of digital marketing techniques such as Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, Content Marketing, Social Media Marketing, Email Marketing, Influencer Marketing, and more. They possess a strong understanding of consumer behavior, online marketing trends, and data analytics tools to measure the performance of their campaigns and make data-driven decisions.

In addition to technical skills, digital marketing experts are also great communicators and collaborators. They work closely with various teams including creative, design, and development to create effective campaigns. They also keep themselves updated with the latest digital marketing tools, techniques, and platforms, and are continuously learning to stay ahead in the industry.