Highly accomplished and results-driven Senior Digital Marketing Expert with 24 years of progressive experience in developing and executing comprehensive digital strategies that drive measurable growth, enhance brand visibility, and optimize ROI. Proven ability to lead cross-functional teams, leverage cutting-edge technologies, and adapt to evolving market trends. Specializing in Performance Marketing, SEO & Content Strategy, Social Media Marketing, Marketing Automation & Analytics.
Core Competencies:
- Strategic Digital Marketing Planning: End-to-end strategy development, competitive analysis, market research.
- Performance Marketing: PPC (Google Ads, Meta Ads), Display Advertising, Retargeting, Budget Management.
- Search Engine Optimization (SEO): Technical SEO, On-page & Off-page SEO, Keyword Research, Link Building, Local SEO.
- Content Marketing: Content Strategy, Creation, Distribution, Blogging, Video Marketing, Infographics.
- Social Media Marketing: Organic & Paid Social, Community Management, Influencer Marketing.
- Email Marketing: CRM Integration, Campaign Management, Automation, List Segmentation.
- Marketing Automation: HubSpot, Salesforce Marketing Cloud, Marketo, [Other relevant platforms].
- Web Analytics & Reporting: Google Analytics 4 (GA4), Adobe Analytics, Data Visualization, Performance Dashboards.
- Conversion Rate Optimization (CRO): A/B Testing, User Experience (UX), Landing Page Optimization.
- Team Leadership & Mentoring: Building and managing high-performing digital marketing teams.
- Project Management: Agile Methodologies, Campaign Launch & Management.
- Brand Management & Storytelling.
- CMS Management: WordPress, Shopify, Wix etc
- Increased Organic Traffic: by 150% through technical SEO, content revamp, and link building.
- Reduced CPC: by 30% and improved ROI by 3.2x for Google Ads campaigns.