A full Digital Marketing Plan includes the following: - Situation Analysis Study your current presence on social media - Competitors Analysis Study your competitors' situation on 2 platforms. - Buyer Persona Research What your target segment search for, what are their values, pain, fears all related to your industry. - Inbound Marketing Campaign Structure collect all these data and put them into a campaign, it will be structured with the inbound marketing principles. - Action Plan How you can execute this plan on social media with ideas for the content and ads.