? Excellent awareness and understanding of current developments in digital communications and social media ? Excellent editorial skills with solid experience in digital content strategy ? Ability to influence and persuade colleagues and stakeholders ? Excellent analytical skills with understanding of how best to implement web analytics to inform on-going improvement to digital content, platforms and channels ? Highly organised, proactive and flexible, with excellent project management skills and a track record of meeting tight deadlines when working in team ? Ability to get to the heart of complex information and express it in concise plain English ? Ability to share technical knowledge with colleagues to enable them to make best use of digital communications such as social media ? An understanding of the different communications functions of a busy organisation and how they interact with digital communications.