We call Digital Marketing to the application of the full range of tools available in the web to get potential clients at first. Unlike traditional marketing, digital one includes a variety of other channels such as Google, Email, Facebook, Twitter, Linkedin, among others, with features that sets it apart. The main ones are: INTERACTIVITY: the on line visitor is looking for information. He chooses when to contact you, the duration of the contact and what part of your site to visit. DURATION: on line resources are usually permanent, that is the reason why the promotional strategies to implement differ from the traditional ones, where the duration of campaigns, is usually more limited. CUSTOMER ATTRACTION: you must bring consumers to your online content, rather than send content to consumers. SEGMENTATION: the on line visitors can be more easily differentiated according to their age, social class, geographical location, so that campaigns can be better applied to each of the segments you want to reach.