With more than 4 years of experience in Digital Marketing, i am currently working for a top-tier bank in the communications department in a consulting firm.
Marketing Strategy for new customers attachment based on digital actions through the Agile Methodology.
- Definition and execution of new value proposals and strategic plans within team’s KPIs focus.
- Ensure project deliverables with the Creative Agency (briefings, validation of creative assets, concepts and other content).
- Redefinition of actions based on data insights and study of market behavior.
- Funnel optimization projects based on CRO and Data for increasing the CVR of our digital products.
- Work with UX on prototype landings and web product sheets.
- Work with SEO team for the optimization of our digital products in web browsers.
- Support in PR and partnerships projects.