Managed and Optimized AdWords Accounts – reduced CPC, implemented proper account structure, and increased relevant traffic through keyword research and negative keywords, A/B Split Testing • Built SEO Optimized Wordpress Sites - did competitive keyword research to determine rankability, find long tail keywords and new opportunities. Optimized Meta Tags, created SEO Optimized content, and built links through Guest Posting opportunities on High DA Sites. • Used Analytics to Assess Visitor Behavior and Make Adjustments to Paid Campaigns and Organic Search Strategies • Implemented Lead Capture and Email Marketing Campaigns – created targeted landing pages and drove traffic via paid search and social. Created email follow ups to drive traffic to customer’s offers and products.