Roles and Responsibilities Assist the team in the development of the overall digital marketing strategy Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display) Manage and maintain the company’s owned media including websites, mobile apps, and email/CRM software Manage the creation of relevant and engaging digital content for publishing onto various digital platforms Manage social media marketing campaigns Manage digital advertising campaigns (SEM, Display, Social, Programmatic) Manage SEO campaigns Set up conversion, pixel, and event tracking on the website and across various digital platforms Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions Analyze digital marketing analytics reports and share insights with the team to develop optimization plans Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team.