- Coordinate and manage end-to-end media projects and maintain consistent branded content across all online media channels 

- Design and coordinate the creation of digital and printed content

- Develop and execute digital marketing strategy across paid & organic channels, and design digital media campaigns

- Measure the performance of all digital marketing campaigns

- Maintain the digital marketing activity calendar & budgets 

- Perform the optimization steps in terms of reaching the right audience, acquiring potential customers.

- Design, build and maintain the company's social media presence across all channels 

- Manage social media platforms with regular posting, writing creative captions in both Arabic and English, and community management

- Create landing pages to generate leads and improve user experience

- Enhance the company's website funnels and website design/UX fundamentals

- Set up content to enable measurement and evaluation, and run analysis to determine areas of improvement

- Promote and market the business to relevant stakeholders through a range of marketing, communication, and social media tactics

- Monitor the competition and stay up-to-date with digital media developments